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Sharing the idea of reinventing himself as a filmmaker, he said, ‘Audiences are very intelligent, if you provide them with intelligent content, they will consume it. For example, there is a bookstore, they sell Playboy and they also sell Bhagavad Gita. Geeta’s sales are low compared to Playboy. So I came out of this whole idea of ’selling’ and found myself in a whole new way. On the work front, Vivek will soon bring up his next directorial venture The Vaccine War, which is slated to release on September 28.