Festive season like Dhanteras, Diwali, Chhath Puja, Bhai Dooj, Dussehra brings with it bumper discounts on online shopping. The online shopping platform also offers shoppers huge discounts on electronic goods, clothing and groceries. Online shopping platforms like Amazon and Flipkart have been seeing a big change in the prices of goods at the end of the festive season for some time now.
In such a situation, the big question now arises is how customers should make the most of the discounts available during online shopping. Different types of websites benefit their customers with offers. There are many offers available on websites for this. While some offers we have to find ourselves.
Profitable deals for credit card purchases: Most major banks have tied up with e-commerce platforms to offer instant discounts of five to 12% on their credit cards and debit cards, offering higher discounts compared to old rates. This discount is in addition to the discounts offered by the e-commerce platform.
Online shoppers can avail huge savings on Diwali shopping by following two strategies. First understand the discounts available on debit and credit cards and understand the discounts offered by coupon websites along with the discounts available on the cards.
Customers will benefit by:Cash-car co-founder Rohan Bhargava said credit card holders can save big while shopping online. Credit cards help earn reward points along with discounts available on shopping platforms, he said.
For example, using HDFC Diners Club Back Credit Card on Myntra for Rs. 15,000 on buying shoes worth Rs. 500 instant discount and also earn around 3.3% on the card. At the time of checkout, you will get an additional coupon discount of Rs.100-400 offered by Myntra, adding to your savings.
Also Read: Online shopping will set record in festive season, sales will touch ₹90000 crore
Earn Trump Rewards by purchasing vouchers: An HDFC credit card holder can earn instant rewards by purchasing shopping vouchers on the SmartBuy platform and redeeming them during checkout.
However, it would be better to get an instant discount by paying directly by card during the current sale. Flat rebates are better than rewards, because the savings are immediate and in the form of hard cash, while reward points offer mostly delayed returns.
Shop through coupon sites:
Coupon sites like Go-Paisa, Coupon Duniya and third-party cashback websites like Cash-Karo offer additional savings if you shop on e-commerce websites. Instead of going directly to the e-commerce platform, sign up on any of these third-party cashback platforms.
First check the offers of the e-commerce sites you want to buy from and click on the offer you like to buy. Let us tell you that these cashback websites take commission from e-commerce platforms to increase sales and give a part of this commission to their customers in the form of cash-back.
A debit card will be less beneficial: Experts say that savings will be less when shopping with a debit card, as there are no additional rewards on it and the discount is limited to the lower price. Currently coupon websites are offering 3-7% cashback on some major online shopping sites like Flipkart, Nykaa, Amazon, Ajio etc.
Some other cosmetics brands have cashback offers up to 50 percent on their websites. Cashback sites also impose limits on the maximum money back and minimum order value. Buyer should do proper research to avail maximum discount offer.
What is Cashback Platform: Shopping through cashback sites like Go-Paisa, Coupon Duniya and Cash-Karo offers an additional 3-7% cashback.
How to use this platform:
- Users must first sign up on these sites, select an offer on the e-commerce platform they wish to shop from, and they will be redirected to that platform.
- Why cashback is given:
- These cashback sites earn commission for attracting customers to e-commerce sites, a portion of which these cashback sites give to their users as cashback.
Cash can be sent to the bank account of:
- The cashback can be transferred to a bank account or converted into Amazon, Flipkart vouchers.
Keep these five things in mind while shopping.
1. Customers must select appropriate debit and credit cards while making purchases.
2. Many e-commerce sites offer benefits even after installing the app, so be sure to install the apps.
3. Don’t forget to compare prices on e-commerce sites before buying a product.
4. Use a wallet. Many e-commerce sites have their wallets, which provide discounts and cashbacks on payments.
5. Many e-commerce sites offer filter options on their platforms. With the help of this you can buy the product with a discount.
Discounts for credit card holders on major e-commerce sites
Credit Card E-Commerce Site Discount (in Percent) Minimum Cart Value (in Rs) Maximum Discount (in Rs)
– SBI Flipkart 10 5,000 1,500
– ICICI Amazon Pay Amazon 05 5,000 375-625
– Other ICICI Cards Amazon 10 5,000 750-1250
– A card Amazon 10 5,000 750-1000
– IDFC Amazon 10 5,000 1000-1250
– HDFC Myntra 10 3,500 1,000

