What is the difference between organic bookings and corporate bookings? Is there some trick of these filmmakers to exaggerate their film collections? Recently, this question arose when some information related to Shah Rukh Khan’s ‘Jawaan’ was being shared on social media, including advance booking details. On this post, a fan asked if this is organic booking or corporate booking, which then raises questions as to what exactly is corporate booking.
What is Corporate Booking?
After the release of any film, theaters become houseful. While many times the theater remains empty. Often times this is because when there are some tickets left, people buy the tickets themselves. Bulk tickets are often booked by a brand or a film’s production house. It is called corporate booking. This type of booking is done simultaneously in many cities and that too in large numbers. Apart from this there is block booking which can be limited to one city only. Often fan clubs, communities or family groups make such bookings. If a production house does this then it seems to be a losing deal. But within this strategy lies the real game.
How is this trend beneficial?
This trend is a good or bad deal for the film. This is a different question. Often production houses try such tricks to create the image of any star. As the brand value increases, so does the excitement of the film among the audience. After this, the theater is likely to increase footfall. So, to increase the collection of the film, more ticket books are shown. Even if the theater is empty, its tickets are bought and declared house full.