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To provide relief to the common man ahead of Diwali, the Center on Monday formally started selling wheat flour at Rs 27.50 per kg across the country under the brand name ‘Bharat Atta’. ‘Bharat Atta’ will be sold through 800 mobile vans and over 2,000 shops across the country through cooperative societies NAFED, NCCF and Kendriya Bhandar.
The rate of subsidy is lower than the current market rate of Rs 36-70 per kg depending on quality and location. In February, the government conducted a trial sale of 18,000 tonnes of ‘Bharat Atta’ at Rs 29.50 per kg through these cooperatives in some shops under the government’s Price Stabilization Fund scheme.
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Union Minister of Food and Consumer Affairs Piyush Goyal Flagging off 100 mobile vans of ‘Bharat Atta’ on the duty path here, he said, “Now that we have done the trial and it has been successful, we have decided to complete a formality so that it can be distributed everywhere in the country. Lot 27.50 It should be available at the rate of Rs per kg.”
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He said sales of wheat flour during the trial were low because it was retailed by only a few stores. However, this time the product will be better as the product will be sold through 800 mobile vans and 2,000 shops of these three agencies across the country.